CASE STUDY
URBNSURF creates waves of atmosphere with smart audio across its Sydney surf park with Concept AV
Read the Case Study
URBNSURF Sydney needed technology that could work across a large indoor and outdoor environment while supporting the venue’s atmosphere, communication, and day-to-day operations.
Audio had to compete with the natural noise of the waves, remain controlled around neighbouring areas and support everything from everyday announcements to training, safety and events.
This case study explores how Concept AV helped create an integrated environment designed around the way the entire park needed to operate.
URBNSURF brings surfing, training, events, and community experiences together in one destination, creating technology requirements that extend well beyond those of a conventional entertainment space.
With both indoor and outdoor areas to consider, communication and background audio needed to work consistently across the park while still allowing different areas to operate as needed.
The waves create significant natural background noise. Audio needed enough presence to remain effective within the venue while also being carefully commissioned to manage noise at the site's boundaries.
Venue technology cannot operate independently of broader safety requirements. The audio environment was designed to respond automatically in the event of an alarm, helping ensure the wider system worked as part of the facility rather than in isolation.
From Surf Academy training sessions to events and pre-recorded announcements, the environment needed to support diverse activities without being locked into a single fixed way of operating.
Digital signage and tailored messaging added another layer to the experience, enabling URBNSURF to communicate with visitors across different areas of the facility.
Whether you are creating a new entertainment destination, upgrading an existing venue or exploring how technology can improve the experience across a complex environment, Concept AV can help you move forward with clarity and confidence.
Our team will take the time to understand how your venue needs to operate, answer your questions and help you identify the right next step.
