CASE STUDY
BMW Canterbury shifts the customer experience up a gear with seamless integrated AV from Concept AV
Read the Case Study
BMW Canterbury wanted to elevate the experience across its showroom, with technology supporting everything from the everyday atmosphere to presentations, customer communication and new model launches.
Concept AV designed an integrated environment that gave the team greater control while keeping the experience simple behind the scenes.
This case study explores how technology became part of the showroom experience rather than an addition to it.
The showroom needed to reflect the luxury and prestige of the BMW brand, creating an environment in which technology could enhance the overall customer experience without becoming the focus.
With multiple zones across the showroom, BMW needed the flexibility to manage audio differently throughout the space while maintaining a consistent overall atmosphere.
Centralised control from the reception desk gives staff a straightforward way to manage audio levels, select zones and control key content without relying on complicated processes.
The environment was designed to make announcements flexible, allowing staff to communicate across the entire showroom or target specific areas depending on what was happening in the space.
Beyond everyday showroom operations, the technology needed to support functions such as new model launches, presentations and other customer-facing events, where the experience becomes even more important.
Digital signage and a large-format video wall give BMW a prominent platform for branded content and presentations, with the flexibility to change between different sources as required.
Whether you are creating a new showroom, refreshing a customer-facing environment or exploring how technology could help deliver a more engaging brand experience, Concept AV can help you move forward with clarity and confidence.
Our team will take the time to understand how your space needs to work, answer your questions and help you identify the right next step.
